Research Methodology

I conducted several interviews to understand the challenges travelers face when visiting a new country with limited public transit information. The interviews revealed common pain points, including language barriers, difficulty finding accurate information, and concerns about wasting money.
 

Identified Customer Insights:

Main Pain Points:

• Difficulty in navigating public transit due to unfamiliarity with routes, schedules, and fares.

• Language barrier causing problems in communicating with locals and obtaining necessary information.

• Wasting money on unnecessary transportation or getting lost while exploring the new city due to lack of proper information.
   

Biggest User Needs:

• • The need for clear and accurate information about the local public transit system, including routes, schedules, and fares.

  • The need for language support to help communicate with locals and obtain necessary information.

  • The need for a cost-effective and efficient way to explore the new city without wasting money on unnecessary transportation or getting lost.

Top Three Motivators:

• The motivation to gain new experiences and discover the culture of the new country.

• The motivation to save money and make the most of their travel budget by using affordable and efficient public transportation.

• The motivation to feel confident and independent while exploring the new city by having the necessary information and language support to navigate the public transit system.
   

Conclusion:

In conclusion, traveling to a new country where one lacks information about public transit, faces language barriers, and struggles to find the right information can be daunting. However, with thorough preparation, including researching the transportation system, learning basic local phrases, and prioritizing cost-effective exploration, travelers can enhance their experience