Olsson i Ellös - Volvo BM
The brief
As a graphic designer for the "This Tractor Does Not Exist" project, I created eye-catching signs showcasing a brand new tractor made from old spare parts of the Volvo BM model that had not been manufactured for over 60 years.
My challenge was to showcase the tractor's innovative design and unique features despite it being built from old parts. My signs were designed to capture visitors' attention at Elmia, one of Europe's most significant automotive exhibitions. The signs were created using bold graphics, vibrant colors, and clear messaging to communicate the tractor's features effectively and generate interest in the product.
My role
My aim was to create signs that would attract vehicle enthusiasts from all over the world. By using bold graphics and clear messaging, I successfully communicated the tractor's features and unique design.
The team
Niklas Axhede - Script and videographer
Isabelle Axelsson - Graphic Designer
The results
