Jernhusen
The brief
As a designer and copywriter, I had the pleasure of working with Jernhusen to create several engaging communication materials for Gothenburg's central station. My work included the design, concept development, and copywriting for a variety of projects, including a mistletoe installation in the waiting hall, a coupon booklet and live market research, and signage for reading and coffee stations.
For the mistletoe installation, I worked closely with Jernhusen to create a festive and inviting atmosphere in the waiting hall. The mistletoe was designed to be visually appealing, and it encouraged visitors to pause and enjoy a moment with their loved ones.
For the coupon booklet and live market research project, I helped Jernhusen develop a unique and engaging way to gather customer feedback while also promoting the central station's amenities. I designed the booklet to be visually appealing and easy to use,.
Finally, I also created a series of signs for the reading and coffee station. These signs were designed to be visually appealing and informative, providing clear direction and information to visitors.
My role
Overall, my work with Jernhusen helped to create a welcoming and engaging environment in central stations across Sweden, improving the overall customer experience for visitors.
The team
Isabelle Axelsson - Copywriting and Graphic Design






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