top of page

Home / Portfolio / Jernhusen

Jernhusen

The brief

As a designer and copywriter, I had the pleasure of working with Jernhusen to create several engaging communication materials for Gothenburg's central station. My work included the design, concept development, and copywriting for a variety of projects, including a mistletoe installation in the waiting hall, a coupon booklet and live market research, and signage for reading and coffee stations.

​

For the mistletoe installation, I worked closely with Jernhusen to create a festive and inviting atmosphere in the waiting hall. The mistletoe was designed to be visually appealing, and it encouraged visitors to pause and enjoy a moment with their loved ones.

​

For the coupon booklet and live market research project, I helped Jernhusen develop a unique and engaging way to gather customer feedback while also promoting the central station's amenities. I designed the booklet to be visually appealing and easy to use,.

​

Finally, I also created a series of signs for the reading and coffee station. These signs were designed to be visually appealing and informative, providing clear direction and information to visitors.

My role

Overall, my work with Jernhusen helped to create a welcoming and engaging environment in central stations across Sweden, improving the overall customer experience for visitors.

The team

Isabelle Axelsson - Copywriting and Graphic Design 

Stationens goda ting är två. Därför erbjuder vi massor av lektyr och en god kaffe till det!​

 

Den som väntar på ett tåg...
Vänta skönare på vår tillfälliga Läs- och kaffestation. Vi erbjuder gott kaffe och skön läsning som gör att väntan känns lite kortare.

​

Vänta är silver, läsa är guld.
Hos oss kan du köpa böcker på mer än 10 ställen.​

​

Ett gott kaffe förlänger livet.
Hos oss kan du köpa riktigt gott kaffe på minst 18 ställen

download.jpg
ladda ned.jpeg
16122619_412078629131673_384460604906772

Copyright © Isabelle Lermalm 2025

bottom of page