IVECO
Hedin Mobility Group
The brief
IVECO, a prominent brand in the commercial vehicle sector, faces a unique set of challenges when designing their new website. As a company deeply rooted in manufacturing trucks, buses, and commercial vehicles, their website must cater to diverse audiences ranging from logistics managers and fleet operators to individual consumers interested in their products. We decided to start designing two different websites – one for retail and one for distribution. The aimed goal is to get this done in October 1st.
My role
I started designing the website using the already excisting components due to financial savings and this is the start of it.
The team
Isabelle Axelsson - UI Design
How might we ensure the website is accessible and user-friendly across diverse Nordic markets?
MoSCoW B2C and B2B
Research
With the help of the Danish Marketing Team for Iveco and some insights from their (old) HQ in Italy, I got some insights from the teams on what we needed to have.
B2B
Must have
-
Detailed product specifications and configurations suitable for commercial needs
-
A sign-up form to become a dealer for IVECO Nordics
-
All truck models should be visible on both sites
Should have
Smart Features: Interest in technological advancements and modern features that enhance the driving experience.
-
Login for registered dealers with training resources and documentation
-
Secure login for business customers with customizable pricing and quotes
-
Dedicated account management and customer support
Could have
-
Customizable marketing materials: Offer customizable marketing collateral (brochures, flyers) that dealers can use to promote Iveco trucks locally.
Won't have
-
Stock availability and order tracking: Enable dealers to check real-time stock availability and track their orders from placement to delivery.
Conclusion:
This research methodology integrates quantitative data from web analytics with qualitative insights gathered through interviews and direct customer interactions. By understanding customer pain points, needs, and motivators, Hedin US Motor can tailor their marketing strategies and product offerings to effectively address customer concerns and preferences in the European market for pickup trucks like the Ford F-150.
B2C
Must haves
-
A way for the customer to get contacted by a dealer
-
A way to find a dealer in a dealer locator
-
Detailed product specifications and configurations suitable for commercial needs
-
Testimonials about happy customers using IVECO today
-
All truck models should be visible on both sites
Should have
-
Online vehicle configurator: Allow customers to customize and build their vehicles online, including selecting options like color, interior features, and accessories
-
Warranty and service information
-
Personalized recommendations based on browsing history and preferences
-
An easy way to find used IVECO trucks
Could have
-
Online vehicle configurator: Allow customers to customize and build their vehicles online, including selecting options like color, interior features, and accessories
Won't have
-
The option to buy a vehicle online
Conclusion:
This research methodology integrates quantitative data from web analytics with qualitative insights gathered through interviews and direct customer interactions. By understanding customer pain points, needs, and motivators, Hedin US Motor can tailor their marketing strategies and product offerings to effectively address customer concerns and preferences in the European market for pickup trucks like the Ford F-150.
Target audiences
As a manufacturer of commercial vehicles, targets a diverse range of audiences depending on the specific product lines and markets. Here are the primary target audiences for Iveco:
-
Transportation and Logistics Companies
-
Public Transport Operators
-
Construction and Infrastructure Companies
-
Utility and Service Providers
-
Fleet Management Companies
Design
Designing websites for Iveco involves a meticulous approach that integrates their brand guidelines while drawing inspiration from industry-leading sites. The essence lies in capturing Iveco's identity of reliability, innovation, and efficiency in commercial vehicles through every visual and functional aspect.
