GOP
The brief
To create a compelling video commercial for GOP Woodlon that showcases its unique features and benefits to potential customers. The video should communicate the material's durability and strength while highlighting its natural texture and softness.
The video should open with a wide shot of a beautiful outdoor space like a backyard. The camera then zooms in to focus on a deck or walkway made of GOP Woodlon. We see people walking and playing on the surface, highlighting its softness and natural feel. The camera then cuts to a close-up of the material, showing its composite core and natural wood texture.
My role
With a keen eye for detail, I brought creativity and styled the scene by selecting props, sets, and decor to create a cohesive and visually stunning look. I helped develop the visual style while also casting members who embody the desired outcome.
The team
Christina Axhede - Copywriter
Niklas Axhede - Script and videographer
Tim Winter - Videographer
Isabelle Axelsson - Styling art director and casting
The work
The results
Key Visuals
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Wide shot of a beautiful outdoor space in a spacious villa in an exclusive neighborhood
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Close-up of GOP Woodlon material, showcasing its composite core and natural wood texture
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People walk on the surface, highlighting its softness and natural feel.
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Shots of the material in different outdoor applications, such as decking, walkways, etc.
Mood
The video should have a natural, relaxed, and upbeat mood, showcasing the beauty and strength of GOP Woodlon. It should communicate a sense of peace and tranquility while also highlighting the material's durability and toughness.
Call-to-Action: Visit our website or call us today to learn more about GOP Woodlon and how it can transform your outdoor space.
Target Audience
Homeowners, architects, and builders who are interested in sustainable and long-lasting building materials that are also aesthetically pleasing.
The platforms
The GOP Woodlon video commercial was created to showcase the material's features and benefits to potential customers. It was shared on YouTube, the GOP Woodlon website, and social media platforms like Facebook and Instagram. The video creatively displayed the material in outdoor applications, highlighting its natural texture and softness. The campaign had a call to action for viewers to visit the GOP Woodlon website or call for more information.
Behind the scenes
