Chubbsafes & Gunnebo
The work
As a global social media manager for Chubbsafes and Gunnebo, I have a unique skill set that allows me to bring together design, conversion optimization, and sales to help businesses around the world sell safes to both B2B and B2C customers.
My expertise in social media management allows me to create engaging and visually appealing content that speaks to the needs and concerns of potential customers. By leveraging social media platforms such as Facebook, Instagram, YouTube, Google, and LinkedIn, I am able to create an online presence for Chubbsafes and Gunnebo that is both informative and engaging.
In addition to creating content, both written and visual, I am also skilled in conversion optimization. This means that I am able to analyze data from social media campaigns and use this information to make data-driven decisions that improve the performance of future campaigns. By constantly testing and tweaking my social media strategies, I was able to maximize the effectiveness of my campaigns and generate more leads and sales for Chubbsafes and Gunnebo.
Moreover, I also played a key role in mentoring my colleague Sofia. After she completed a year-long trainee program with us, I helped her develop her skills in SEO and SEM. By sharing my knowledge and experience, I guided her through the intricacies of search engine optimization and marketing, enabling her to apply these strategies effectively to improve our online presence and drive even greater results.
My work was not limited to Chubbsafes and Gunnebo alone. As a global social media manager, I also worked with other entities around the world to help them sell safes to their own B2B and B2C customers. By sharing my expertise and experience, I am able to help these businesses optimize their social media campaigns and increase their sales.
My role
I did graphic design work for social media, SEO, SEM, writing texts and analyzing data.
The Marketing Team
Kristoffer Ludvigsson - Brand Manager
Åsa Tjörngren - Online Marketing Manager
Sofia Hellsing - SEM/SEO Lead
Isabelle Axelsson - Social Media Manager
Social Media
SEO and copywriting
One of the most extensive works I did for Gunnebo was the SEO part. I created sitemaps, performed keyword analysis, and optimized blog posts in over 15 markets;
Italy, Spain, Sweden, Denmark, UK, Canada, Russia, Poland, Netherlands, the US, Malaysia, Thailand, India, Saudi Arabia, France, Indonesia, and Germany.
In terms of copywriting, I was responsible for creating a wide variety of SEO-optimized content aimed at improving our search engine rankings. This involved researching relevant keywords, crafting engaging and informative texts, and ensuring that the content met both search engine algorithms and customer needs. My focus was not only on enhancing our online visibility but also on providing valuable information to our customers, making sure the content was both informative and relevant to their interests. Through this approach, we were able to drive more organic traffic to our website and improve user engagement.
The results
Key Visuals
-
Lighter and deeper blue for Gunnebo according to the graphic manual
-
High-resolution images with real products and 3D rendering of the product
-
Light gold and brown for Chubbsafes and capitalized letters
-
PDFs, videos, and photos with the highest quality possible
Target Audience
Chubbsafes focuses on providing solutions for B2C customers and small business owners, such as jewelry shops, retail stores, and convenience stores. These individuals often require a secure place to store their valuables and assets, and Chubbsafes delivers reliable and high-quality safes.
On the other hand, Gunnebo Safe Storage targets larger entities such as banks, governments, high-end retail stores, and private real estate investors. These customers require top-of-the-line security solutions, and Gunnebo delivers sophisticated and cutting-edge safes that meet the highest standards in the industry.
The platforms
We utilized various social media platforms including Facebook, LinkedIn, Instagram, YouTube, and Pinterest to effectively reach our target audience and create engaging content for Chubbsafes and Gunnebo. Each platform serves a unique purpose, allowing us to tailor our content to specific audiences and maximize our reach.
Facebook and Instagram were used to create visually appealing posts and share informative content about the safes, while LinkedIn was leveraged to connect with B2B customers such as banks and governments. We also utilized YouTube to create videos that showcased the features and benefits of Chubbsafes and Gunnebo products.
Pinterest was used to create boards highlighting the safes' aesthetic qualities, making them more appealing to B2C customers such as retail stores and private real estate investors. By utilizing a variety of social media platforms, we were able to effectively engage with both B2B and B2C customers and generate more leads and sales for Chubbsafes and Gunnebo.